SMACK/URL's Beasley Details Murda Mook & Loaded Lux Rematch For Total Slaughter

Beasley says he understands "they have to jump on those opportunities when they present themselves" of the emcees' decision to battle at Total Slaughter.

In the latest edition of the AngryFans Radio podcast, SMACK co-founder Eric Beasley broke down his view of Loaded Lux and Murda Mook’s decision to take their rematch to Total Slaughter.

“It’s kind of hard to make that call because the battle hasn’t happened yet,” he said when asked about his thoughts on the possible outcome. “We don’t know how the battle will be. We don’t know if it’s gonna be a good battle. We don’t know if it’s gonna be bad battle. We don’t know if they’re doing three minute rounds, five minute rounds. We don’t know yet. It’s kind of hard to determine and say that, ‘Aw man, because it’s not on URL it’s not gonna be a good battle.’ But I will say this, I don’t know if it will have that authentic feel...The flipside of that is somebody’s out here waving 30 racks in front of you and you have a family. I understand...I understand that they have opportunities and obligations to their families. They have to jump on those opportunities when they present themselves. I’m curious to see how it turns out and if it’s something that they continue to do if it doesn’t work.”

Asked about the influx of high performance fees for battlers, Beasley described how a card can quickly reach $100,000.

“That was one of the main reasons why we didn’t do it,” he said. “If we paid Lux 40, why can’t Hitman, Aye Verb, Charlie Clips, or DNA, say, ‘Okay, I’m not as big as Lux. Okay, cool. He’s been around longer. Just give me $20,000.’ Then you have a card: he wants 20, this guy wants 20, this one wants 40, this one wants 15. Now you’re dealing with cards in excess of $100,000. Then you have to get a venue to hold that amount of people. If it’s not in Manhattan, it’s not gonna be a big turnout.”

Later speaking about the commercial growth of the industry at large, Beasley said that while investment might not be at it’s full potential, the Battle Rap industry is making it’s mark.

“The money is coming,” he said. “I just don’t think it’s there yet. I don’t think it’s there yet where there can be an effective turnaround. With streaming, everybody knows. We all know, everybody [listening] to this show knows. They’re gonna wait until somebody in Tokyo has the stream and gonna watch it real-time on your phone as soon as it drops. How much money are you really gonna make off a stream? Any content that’s released on the Internet is not secured.”

On the topic of battlers ducking matches, Beasley opened up about the prevalence of emcees reluctant to match-up against newer talent.

“You wouldn’t believe it, man,” he said. “These guys are ducking like middle-weight boxers out here. I’ll call a dude for a battle just ‘cause I think it’s gonna be tough. ‘Nah man, you gotta give me somebody bigger than that. I ain’t trying to take him on.’ Then, they’ll turn around, Rap Battle Symphony League presents...’Yo, my man, I just asked you to battle and you told me “no.”’ What a lot of these guys are doing—and I’ll put this out there—a lot of these emcees, they won't battle tough competition or new talent...They won’t battle new talent on URL because they know it’s gonna get seen. People are gonna see it. So what they’ll do is, they’ll take some small league down in Wichita, Kansas, that they know doesn’t have many subscribers so they know it won’t get seen. So if they get their ass kicked it’s not that bad. What they’ll do it is they’ll do it as a one-rounder. So now it’s like some weird, old handicapped match.”

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