Breaking down his thoughts on battle rap’s current rise in popularity and exposure, Loaded Lux tracks the development of the modern culture from short segments at the end of SMACK DVDs to the most recent Total Slaughter debut. “The more they keep tuning into it, the more things keep happening in battle rap,” he said in a recent interview with VladTV. Later in the clip, Lux wonders why Meek Mill couldn’t step into the ring with Lil Wayne.
“If you are a connoisseur and you tuned into battle rap, you gotta watch the way it all came about to even get it to this degree,” he said. “We was coming off of being on the back of the SMACK [DVD]s, getting that one little segment there. When Smack had the whole list of mainstream artists and he put battle rap at the end. When that started fading out a little something we had the 106 [& Park] move, that was still happening. The whole Lionz Den concept came from us just being on the back of the SMACK DVDs. Nah, hold up, why don’t we just have the whole DVD? Everybody’s going to SMACK and going straight to the end to check out the battles, my whole thing was we need the whole DVD. When we did the whole DVD that was successful, Smack seen it, like ‘Ok.’ This shit’s really sparked off man.”
On the most recent spikes in publicity, Lux added that it’s paving the way for even larger headline battles.
“These venues, these different spots... let it keep going man,” he said. “Dope and grand battles. All of this. Even with the latest, me and Murda Mook, Joe Budden [and] Hollow. We could keep going, more great battles. This is becoming ‘the new normal.’ Then you [have]different stakes up there. Why Meek Mill couldn’t jump in there with Lil Wayne? So many that could do it. Everybody in Slaughterhouse could do it. Facts. Eminem? C’mon, he from that. Let him get a big enough playing field. Em versus Nas, or Em versus Jay. It’s coming.”
Speaking at length about corporate interests, Lux said more generally that all outsiders “can feel a momentum.”
“Before we did certain things there wasn’t too many people tuned into battle rap that [now] wants to get acquainted with [it],” he said. “Don’t know everything that goes with battle rap and how to listen and do different things, but they know, ‘Yo, it’s something happening over here. I can feel a momentum. I don’t know exactly what it is, I’ll learn on the way. But I don’t wanna miss what’s going on over here.’ And they gotta be around it. They gotta be in the building. How could you deny that? We making noise man. Win, lose, draw, they could say whatever. This shit makin' noise.”
Watch the full interview below:
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