Lush One Speaks On Future With King Of The Dot

In light of the Fresh Coast partnership with FilmOn, Lush One details his working relationship with King of the Dot.

Lush One has followed up his announcement of Fresh Coast Media Group's collaboration with FilmOn by reiterating that his relationship with King of the Dot is far from over. “The main thing that’s changing is we just have a lot more work,” Lush says. “And we’re monetizing our work more.”

Lush emphasizes the role KOTD has played in the recovery of the Fresh Coast movement, and also announces a business collaboration with Laylaw, a producer with credits on tracks by 2Pac, Dr. Dre and Ice Cube.

“He has a bunch of crazy content… There’s a lot of other things we’re doing, but as far as with King of the Dot, nothing changes, still getting it popping. And KOTD actually has part ownership of Fresh Coast Media Group, so even when we get it popping without them, they still finna reap the rewards in some capacity.”

Lush then paints a vivid picture of the FCMG/KOTD dynamic. “Imagine the Fresh Coast is an exotic, extra-bright, technicolored, 3D, holographic, fucking… whirlwind-creating, so-beautiful-it-blinds-you looking-ass bird,” he explains. “And that bird one day was flying super high and was killing the game and then the bird happened to injure its wing, and it went down. And the bird crash landed. The bird crash landed in Canada. And in Canada, it was rescued by King of the Dot. King of the Dot was kind of like a bird sanctuary.”

“Now the Fresh Coast bird is able to fly to even greater heights than ever before… What King of the Dot has to realize, and they do, and this is why we’re so cool and we’re brothers, is as we soar past the fucking limits of the cosmos--'cause now this bird can breathe outside the Earth’s atmosphere and all that shit--we’re gonna come back. We’re gonna come back and lift King of the Dot and all of us are going to rise together,” he says. “That’s King of the Dot and the Fresh Coast.”

Lush one also muses on the old stomping ground in which the Fresh Coast movement first started gaining momentum. “Grind Time... has the opportunity to do really cool shit. 'Cause they still have the channel, still have the legacy, and there would be a chance... if Josh was willing to get to where he [unintelligible] and I know he is because he’s gotten a lot more open-minded as time has gone on,” he says of former Grind Time colleague Madd Illz. “He still doesn’t have his pulse on how to create that content to get the type of views that we expect from a brand and a name like Grind Time.”

Lush states that with the right input and involvement he “still has hope for Grindtime.” It’s clear, however, that his ambitions in league with King of the Dot and FilmOn are on a somewhat larger scale, claiming that “genius-wise, innovation-wise, track-record-wise, numbers-wise, I am the Kanye of this battle rap shit. When it comes to organizing and putting shit together, I’m an impresario.” Bold words indeed--only the coming months will we see the outcome of the statements he is publicly backing.

Do you think Fresh Coast and KOTD can operate together as they both grow? Let us know in the comments below.

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